NO COUNTRY STORE FOR OLD MEN
Uncle Herschel was removed from Cracker Barrel’s logo. So we concocted a story where he was fired and started freelancing with other brands.
Cracker Barrel removed Uncle Herschel from their logo.
It caused an internet freakout.
To help Cracker Barrel save face, we devised a story on behalf of the company.
So we showed Uncle Herschel freelancing with other great travel brands.
Like, a lot of them.
And we posted his entire journey on LinkedIn.
In the end, Cracker Barrel asks Uncle Herschel to come back.
MY ROLE
Concept, copy, execution