NO COUNTRY STORE FOR OLD MEN

Because Uncle Herschel was removed from Cracker Barrel’s logo, we concocted a story where he was fired and started freelancing with other brands.

PARTNERS

Ben Crispin
Kathleen Firment
Jack Sample

ROLE

Concept, copy, execution

Cracker Barrel removed Uncle Herschel from their logo.

It caused an internet freakout.

To help Cracker Barrel save face, we devised a story on behalf of the company. 

So we showed him freelancing with other great travel brands.

Like, a lot of them.

And posted his entire journey on LinkedIn.

In the end, Cracker Barrel asks Uncle Herschel to come back.

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