REAL KARMA
Real Karma turns Reddit’s obsession with internet points into a chance to do good.
PARTNER
Chen Li
ROLE
Concept, copy, script
Reddit will keep a close eye on unfolding events around the world.
In response to disaster, Reddit will launch r/RealKarma. A subreddit where sacrificing 100 Reddit Karma provides $1 towards disaster relief.
We’ll spread the word through YouTube pre-roll and banner ads.
And we’ll prove to the world Reddit can be a tangible force for good.
